Website SEO Report

Results for xero.com

We have found 57 SEO issues on 12 checked pages of xero.com website. Average response time was 348 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: https://www.xero.com/us/accounting-software/us-sales-tax/ Response time: 1448 ms

Passed 20 Errors 2 Warnings 20 Updated on: 2017-03-02 07:59

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Passed: Link Contains Underscores
Passed: Link Contains Parameters
Passed: Repeated Levels in URL
Notice: External Links Without Nofollow

Links without nofollow attribute pass page rank to another websites. The more links without nofollow attribute you have the less page rank each of the link receive from your website. More info could by found in Google Help page for nofollow attribute.

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Links:
- https://itunes.apple.com/app/xero-accounting-in... open
- https://play.google.com/store/apps/details?id=c... open
- https://twitter.com/xero/ open
https://login.xero.com Links:
- https://www.facebook.com/Xero.Accounting open
- https://twitter.com/Xero open
- https://plus.google.com/+xero open
https://www.xero.com/us/accounting-software/quotes/ Links:
- https://twitter.com/xero/ open
- https://www.facebook.com/Xero.Accounting open
- https://www.youtube.com/user/XeroOnlineAccounting open

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Also found at 9 other pages.
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Error: Multiple H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Extra H1 headers: Quotes
https://www.xero.com/us/accounting-software/ Extra H1 headers: Quotes

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Passed: No Viewport Meta Tag
Passed: Missing Title Tag
Passed: Duplicated Title
Passed: No Meta Description Tag
Passed: Duplicated Meta Description
Passed: Broken Resources
Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Meta description Online accounting software made for your small or medium-sized business. Log in anytime, anywhere. Explore easy invoicing, bookkeeping and more. Start your free trial today. length is 173. Recommended between 50 and 160.
https://www.xero.com/us/accounting-software/quotes/ Meta description Send professional online quotes that you’ve prepared in minutes using the information in Xero. See online if a quote has been accepted, and later turn it into an invoice. length is 172. Recommended between 50 and 160.
https://www.xero.com/us/accounting-software/inventory/ Meta description Track inventory, control stock, and streamline data entry of standard items in quotes, invoices and purchase orders with Xero’s inventory management software tools. length is 166. Recommended between 50 and 160.

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Also found at 4 other pages.
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Passed: Incorrect Language Definition
Warning: Missing ALT Attribute

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It also helps crawlers understand what is in an image. Providing meaningful description for an image also can help drive organic traffic from image search.

PageDetails
https://login.xero.com Images without 'alt' attribute:
- /content/shared/img/misc/spinner-5ada83ae.gif view

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Passed: Use of Flash
Passed: No H1 Tag
Passed: Title Too Long/Too Short
Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Detected language: en. Found 17 spelling errors: Zealand, organise, TaxTouch, Workpapers, efficiencies, smartlists, Advisor, Quickbooks, Cafés, Startups. all
https://login.xero.com Detected language: en. Found 1 spelling errors: LinkedIn.
https://www.xero.com/us/accounting-software/quotes/ Detected language: en. Found 8 spelling errors: Zealand, organise, TaxTouch, MarketPlace, Podcasts, CBM, Timeline, xero.

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Also found at 9 other pages.
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Passed: No H2 Tags
Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Actual links: 168, recommended maximum: 100
https://www.xero.com/us/accounting-software/quotes/ Actual links: 134, recommended maximum: 100
https://www.xero.com/us/accounting-software/mobile/ Actual links: 137, recommended maximum: 100

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Also found at 8 other pages.
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Notice: Noindex Tag

Your page contains noindex meta tag and will not be indexed by search engines. Read more about meta tags: Meta tags that Google understands and Which Robots Metatags Does Bing Support

PageDetails
https://login.xero.com

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Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
https://www.xero.com/us/features-and-tools/accounting-sof... Current: 130086 bytes, recommended: 51200 bytes
https://www.xero.com/us/accounting-software/quotes/ Current: 118927 bytes, recommended: 51200 bytes
https://www.xero.com/us/accounting-software/mobile/ Current: 118465 bytes, recommended: 51200 bytes

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Also found at 8 other pages.
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Passed: No DOCTYPE defined
Passed: Server and Page Encoding are Different
Passed: Blocked in Robots.txt
Passed: Meta Refresh Redirect

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