Website SEO Report

Results for tripadvisor.co.uk

We have found 82 SEO issues on 10 checked pages of tripadvisor.co.uk website. Average response time was 445 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: https://www.tripadvisor.co.uk/ Response time: 402 ms

Passed 16 Errors 8 Warnings 39 Updated on: 2017-05-16 11:20

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Warning: Link Contains Underscores

Search engines use URL as a source to look up for keywords matched user request. URLs are split by / and - for individual words.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... URL: https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de_France-Hotels.html
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... URL: https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Yorkshire_England-Hotels.html
https://www.tripadvisor.co.uk/Hotels-g186338-London_Engla... URL: https://www.tripadvisor.co.uk/Hotels-g186338-London_England-Hotels.html

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Also found at 3 other pages.
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Passed: Link Contains Parameters
Passed: Repeated Levels in URL
Notice: External Links Without Nofollow

Links without nofollow attribute pass page rank to another websites. The more links without nofollow attribute you have the less page rank each of the link receive from your website. More info could by found in Google Help page for nofollow attribute.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Links:
- https://tripadvisor.mediaroom.com/uk-about-us open
- https://tripadvisor.mediaroom.com/uk-terms-of-use open
- https://tripadvisor.mediaroom.com/uk-privacy-po... open
https://www.tripadvisor.co.uk/CheapFlightsHome Links:
- https://tripadvisor.mediaroom.com/uk-terms-of-use open
- https://tripadvisor.mediaroom.com/uk-privacy-po... open
- https://tripadvisor.mediaroom.com/uk-about-us open
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Links:
- https://tripadvisor.mediaroom.com/uk-about-us open
- https://tripadvisor.mediaroom.com/uk-terms-of-use open
- https://tripadvisor.mediaroom.com/uk-privacy-po... open

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Also found at 6 other pages.
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Error: Multiple H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Extra H1 headers: Paris Hotels
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Extra H1 headers: York Hotels
https://www.tripadvisor.co.uk/Hotels-g186338-London_Engla... Extra H1 headers: London Hotels

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Error: No Viewport Meta Tag

It is critical to have your website render good at mobile devices. Use the viewport meta tag to control layout on mobile browsers. Learn more at Mozilla Developers Network page Viewport Meta Tag

PageDetails
https://www.tripadvisor.co.uk/UserReview
https://www.tripadvisor.co.uk/

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Passed: Missing Title Tag
Passed: Duplicated Title
Passed: No Meta Description Tag
Passed: Duplicated Meta Description
Passed: Broken Resources
Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
https://www.tripadvisor.co.uk/CheapFlightsHome Meta description Find cheap flights on TripAdvisor and fly with confidence. We search up to 200 sites to find the best prices so you can land the airfare deal that’s right for you. length is 165. Recommended between 50 and 160.
https://www.tripadvisor.co.uk/Hotels-g187069-Manchester_G... Meta description Book the Best Manchester Hotels on TripAdvisor: See 125,153 traveller reviews, 31,947 photos, and great deals for 117 hotels in Manchester, England at TripAdvisor. length is 163. Recommended between 50 and 160.
https://www.tripadvisor.co.uk/Hotels Meta description Find Cheap Hotels & Motels Near You. Get the best hotel room from 1 million hotels and motels worldwide ranked by 200 million reviews and opinions from TripAdvisor travellers. length is 175. Recommended between 50 and 160.

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Passed: Incorrect Language Definition
Warning: Missing ALT Attribute

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It also helps crawlers understand what is in an image. Providing meaningful description for an image also can help drive organic traffic from image search.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Images without 'alt' attribute:
- https://www.tamgrt.com/RT?id=987654321&event=PAGEVIEW&pix... view
- https://static.tacdn.com/img2/x.gif view
- https://static.tacdn.com/img2/x.gif view
show all
https://www.tripadvisor.co.uk/CheapFlightsHome Images without 'alt' attribute:
- https://static.tacdn.com/img2/branding/homepage/messaging... view
- https://static.tacdn.com/img2/branding/homepage/messaging... view
- https://static.tacdn.com/img2/branding/homepage/messaging... view
show all
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Images without 'alt' attribute:
- https://www.tamgrt.com/RT?id=987654321&event=PAGEVIEW&pix... view
- https://static.tacdn.com/img2/x.gif view
- https://static.tacdn.com/img2/x.gif view
show all

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Also found at 7 other pages.
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Passed: Use of Flash
Warning: No H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
https://www.tripadvisor.co.uk/UserReview
https://www.tripadvisor.co.uk/

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Warning: Title Too Long/Too Short

Title should be 50-57 characters long. Longer titles are truncated by search engines. Short titles can miss important information and lead to lower CTR from search results. All titles should be unique across all pages of your website.

Each website page should have a unique and attractive title. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Title The 10 Best Paris Hotels: Places to Stay in Paris - TripAdvisor length is 63. Recommended between 10 and 57.
https://www.tripadvisor.co.uk/CheapFlightsHome Title Cheap Flights, Airline Tickets and Airfare Search - TripAdvisor length is 63. Recommended between 10 and 57.
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Title The 10 Best York Hotels: Places to Stay in York - TripAdvisor length is 61. Recommended between 10 and 57.

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Also found at 5 other pages.
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Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Detected language: en. Found 106 spelling errors: TripAdvisor, traveller, Neighbourhoods, Bourse, Montparnasse, Quartier, Montmartre, Elysees, Invalides, Palais. all
https://www.tripadvisor.co.uk/CheapFlightsHome Detected language: en. Found 7 spelling errors: TripAdvisor, Inbox, traveller, FlyScore, easyJet, Flybe, USD.
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Detected language: en. Found 36 spelling errors: TripAdvisor, traveller, Jorvik, Poppleton, Cattal, LBA, HUY, Humberside, DSA, Doncaster. all

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Also found at 7 other pages.
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Notice: No H2 Tags

Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Users do not read web page as a book rather they scan it. Headings receive more user attention and if you provide relevant headers then users more likely stay at your page and continue reading. Keywords in H1 and H2 tags have higher weight that other keywords on the page.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de...
https://www.tripadvisor.co.uk/CheapFlightsHome
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y...

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Also found at 5 other pages.
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Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Actual links: 390, recommended maximum: 100
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Actual links: 323, recommended maximum: 100
https://www.tripadvisor.co.uk/Hotels-g186338-London_Engla... Actual links: 367, recommended maximum: 100

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Also found at 5 other pages.
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Passed: Noindex Tag
Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
https://www.tripadvisor.co.uk/Hotels-g187147-Paris_Ile_de... Current: 722244 bytes, recommended: 51200 bytes
https://www.tripadvisor.co.uk/CheapFlightsHome Current: 171758 bytes, recommended: 51200 bytes
https://www.tripadvisor.co.uk/Hotels-g186346-York_North_Y... Current: 591722 bytes, recommended: 51200 bytes

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Also found at 7 other pages.
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Passed: No DOCTYPE defined
Passed: Server and Page Encoding are Different
Passed: Blocked in Robots.txt
Passed: Meta Refresh Redirect

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