Website SEO Report

Results for sephora.com

We have found 154 SEO issues on 33 checked pages of sephora.com website. Average response time was 390 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: http://www.sephora.com/points Response time: 89 ms

Passed 12 Errors 15 Warnings 109 Updated on: 2017-02-01 15:55

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Warning: Link Contains Underscores

Search engines use URL as a source to look up for keywords matched user request. URLs are split by / and - for individual words.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... URL: http://www.sephora.com/play-subscription-P396286?icid2=belowthenavbanner_playsubscription_051617_markdown
http://www.sephora.com/promotions-weekly-specials?icid2=h... URL: http://www.sephora.com/promotions-weekly-specials?icid2=homepage_offerbanner_eyeconic_us_d_031717_image
http://www.sephora.com/new-beauty-products?icid2=homepage... URL: http://www.sephora.com/new-beauty-products?icid2=homepage_slideshow_newandnow_d_031417_image

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Warning: Link Contains Parameters

It is best to keep the URL structure of your website simple. It helps search engines to crawl pages more efficiently and it helps users to understand your website navigation better. Keeping parameters in URL can lead to indexing the same content multiple times. This will lead to wasting your crawl budget and not indexing other pages of your website. Know more about building better URL structure in Google Help: Keep a simple URL structure

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... URL parameters: http://www.sephora.com/play-subscription-P396286?icid2=belowthenavbanner_playsubscription_051617_markdown
http://www.sephora.com/sephora-flash-subscription-P379518... URL parameters: http://www.sephora.com/sephora-flash-subscription-P379518?skuid=1530070
https://seocharger.com/seo-checker?page=6 URL parameters: https://seocharger.com/seo-checker?page=6

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Passed: Repeated Levels in URL
Notice: External Links Without Nofollow

Links without nofollow attribute pass page rank to another websites. The more links without nofollow attribute you have the less page rank each of the link receive from your website. More info could by found in Google Help page for nofollow attribute.

PageDetails
https://seocharger.com/product Links:
- https://support.google.com/webmasters/answer/35769 open
- https://www.bing.com/webmaster/help/webmaster-g... open

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Error: Multiple H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
http://www.sephora.com/gifts Extra H1 headers:
http://www.sephora.com/about-beauty-insider Extra H1 headers: Personalized Recommendations
http://www.sephora.com/foundation-makeup Extra H1 headers:

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Passed: No Viewport Meta Tag
Passed: Missing Title Tag
Error: Duplicated Title

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://seocharger.com/seo-checker?page=6 Title: SEO Checker Tool – Powered by SEOCHARGER
https://seocharger.com/seo-checker?page=5 Title: SEO Checker Tool – Powered by SEOCHARGER
https://seocharger.com/seo-checker?page=4 Title: SEO Checker Tool – Powered by SEOCHARGER

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Error: No Meta Description Tag

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
http://www.sephora.com/about-beauty-insider
http://www.sephora.com/points

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Error: Duplicated Meta Description

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://seocharger.com/seo-checker?page=6 Description: Check your website for common SEO errors, spelling mistakes and other issues. See what SEOCHARGER can do.
https://seocharger.com/seo-checker?page=5 Description: Check your website for common SEO errors, spelling mistakes and other issues. See what SEOCHARGER can do.
https://seocharger.com/seo-checker?page=4 Description: Check your website for common SEO errors, spelling mistakes and other issues. See what SEOCHARGER can do.

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Also found at 2 other pages.
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Warning: Broken Resources

Page contains a link or a resource that cannot be accessed (broken). We check for broken images, scripts and CSS styles files. Our robot tries to download each linked resource once. Resources on external websites are also checked. Each resource is checked only once per crawl.

In some cases resources on external websites can be blocked from crawlers in their robots.txt. As we strictly respect robots.txt protocol we cannot check such resources and we notify you by adding this resources into the issue list. If you have too many blocked external resources consider changing your crawler task option Check for Broken Resources to Local resources only value.

PageDetails
http://www.sephora.com/new-makeup Broken resources:
- http://www.sephora.com/new-makeup open status code: 403
http://www.sephora.com/promotions-weekly-specials?icid2=h... Broken resources:
- http://www.sephora.com/javascripts/support/tab.js open status code: 403
http://www.sephora.com/new-beauty-products?icid2=homepage... Broken resources:
- http://www.sephora.com/javascripts/support/tab.js open status code: 403
- http://www.sephora.com/new-beauty-products?icid2=homepage... open status code: 403

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Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... Meta description What It Is A monthly beauty subscription box that brings you the best of it. Each month, you’ll look forward to a curation of five deluxe samples handpicked from our shelves (plus a fragrance bonus) in a collectible bag. Every delivery also includes length is 251. Recommended between 50 and 160.
http://www.sephora.com/about-beauty-insider Meta description length is 0. Recommended between 50 and 160.
http://www.sephora.com/points Meta description length is 0. Recommended between 50 and 160.

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Passed: Incorrect Language Definition
Warning: Missing ALT Attribute

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It also helps crawlers understand what is in an image. Providing meaningful description for an image also can help drive organic traffic from image search.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... Images without 'alt' attribute:
- view
- http://api.sephora.com/contentimages/logo/logo.svg view
- /productimages/product/p396286-av-02-thumb50.jpg view
http://www.sephora.com/new-skin-care-products Images without 'alt' attribute:
- view
- http://api.sephora.com/contentimages/logo/logo.svg view
http://www.sephora.com/brand-list Images without 'alt' attribute:
- view
- http://api.sephora.com/contentimages/logo/logo.svg view

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Also found at 20 other pages.
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Passed: Use of Flash
Warning: No H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
http://www.sephora.com/new-skin-care-products
http://www.sephora.com/new-makeup
http://www.sephora.com/new-beauty-products

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Also found at 11 other pages.
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Warning: Title Too Long/Too Short

Title should be 50-57 characters long. Longer titles are truncated by search engines. Short titles can miss important information and lead to lower CTR from search results. All titles should be unique across all pages of your website.

Each website page should have a unique and attractive title. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
http://www.sephora.com/points Title Sephora length is 7. Recommended between 10 and 57.
http://www.sephora.com/rewards Title Welcome to the Beauty Insider Rewards Bazaar | Sephora length is 61. Recommended between 10 and 57.

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Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... Detected language: en. Found 16 spelling errors: Sephora, curation, Tos, sku, tos, isn, SEPHORA, cancelled, BeautyTalk, JCPenney. all
http://www.sephora.com/new-skin-care-products Detected language: en. Found 3 spelling errors: Sephora, Tos, SEPHORA.
http://www.sephora.com/brand-list Detected language: en. Found 192 spelling errors: Sephora, Tos, Acqua, Parma, AERIN, Algenist, ALTERNA, Haircare, amika, AmorePacific. all

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Notice: No H2 Tags

Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Users do not read web page as a book rather they scan it. Headings receive more user attention and if you provide relevant headers then users more likely stay at your page and continue reading. Keywords in H1 and H2 tags have higher weight that other keywords on the page.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be...
http://www.sephora.com/brand-list

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Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
http://www.sephora.com/brand-list Actual links: 324, recommended maximum: 100
http://www.sephora.com/foundation-makeup Actual links: 753, recommended maximum: 100
http://www.sephora.com/free-beauty-samples Actual links: 739, recommended maximum: 100

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Passed: Noindex Tag
Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
http://www.sephora.com/play-subscription-P396286?icid2=be... Current: 181949 bytes, recommended: 51200 bytes
http://www.sephora.com/new-skin-care-products Current: 258131 bytes, recommended: 51200 bytes
http://www.sephora.com/brand-list Current: 293721 bytes, recommended: 51200 bytes

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Passed: No DOCTYPE defined
Passed: Server and Page Encoding are Different
Passed: Blocked in Robots.txt
Passed: Meta Refresh Redirect

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