Website SEO Report

Results for hilton.com

We have found 66 SEO issues on 10 checked pages of hilton.com website. Average response time was 266 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: http://www3.hilton.com/en/index.html Response time: 346 ms

Passed 14 Errors 13 Warnings 20 Updated on: 2017-05-16 11:20

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Passed: Link Contains Underscores
Warning: Link Contains Parameters

It is best to keep the URL structure of your website simple. It helps search engines to crawl pages more efficiently and it helps users to understand your website navigation better. Keeping parameters in URL can lead to indexing the same content multiple times. This will lead to wasting your crawl budget and not indexing other pages of your website. Know more about building better URL structure in Google Help: Keep a simple URL structure

PageDetails
http://www3.hilton.com/en/about/index.html?cid=OM,HH,defa... URL parameters: http://www3.hilton.com/en/about/index.html?cid=OM,HH,defaultA4,BrandNav

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Passed: Repeated Levels in URL
Notice: External Links Without Nofollow

Links without nofollow attribute pass page rank to another websites. The more links without nofollow attribute you have the less page rank each of the link receive from your website. More info could by found in Google Help page for nofollow attribute.

PageDetails
http://www3.hilton.com/en/about/locations/index.html Links:
- http://www.hiltonworldwide.com open
- http://tapestrycollection.com open
- http://www.hiltongrandvacations.com open
show all
http://www3.hilton.com/en/offers/index.htm Links:
- http://www.hiltonworldwide.com open
- https://www311.americanexpress.com/BOLWeb/bolfe... open
- http://www.addthis.com/bookmark.php?v=250 open
show all
http://www3.hilton.com/en/events/weddings/index.html Links:
- http://www.hiltonworldwide.com open
- http://www.hiltonworldwidemeetingsapac.com/asia... open
- http://www.hiltonworldwidemeetingsapac.com/asia... open
show all

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Also found at 7 other pages.
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Passed: Multiple H1 Tag
Error: No Viewport Meta Tag

It is critical to have your website render good at mobile devices. Use the viewport meta tag to control layout on mobile browsers. Learn more at Mozilla Developers Network page Viewport Meta Tag

PageDetails
http://www3.hilton.com/en/about/locations/index.html
http://www3.hilton.com/en/offers/index.htm
http://www3.hilton.com/en/events/weddings/index.html

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Also found at 6 other pages.
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Error: Missing Title Tag

Page is missing title tag. Each website page should have a unique and attractive title. Title is very important in SEO. It is shown to a user at search engines results, in browser tab and even in system taskbar. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
http://www3.hilton.com/en/offers/100027670.htm

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Error: Duplicated Title

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
http://www3.hilton.com/en/about/index.html Title: Hilton Hotels and Resorts - About Our Brand

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Error: No Meta Description Tag

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
http://www3.hilton.com/en/offers/100027670.htm

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Error: Duplicated Meta Description

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
http://www3.hilton.com/en/about/index.html Description: Learn more about what separates Hilton Hotels and Resorts as the global leader in hospitality and travel innovation.

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Passed: Broken Resources
Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
http://www3.hilton.com/en/offers/100027670.htm Meta description length is 0. Recommended between 50 and 160.
http://www3.hilton.com/en/resorts/index.html Meta description Hilton Resorts are the perfect destination for any vacation. Whether you want to relax in a beach-side bungalow or hit the mountains and carve the slopes, choose us for your vacation reservations. length is 196. Recommended between 50 and 160.

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Passed: Incorrect Language Definition
Passed: Missing ALT Attribute
Passed: Use of Flash
Warning: No H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
http://www3.hilton.com/en/events/weddings/index.html
http://www3.hilton.com/en/offers/100027670.htm
http://www3.hilton.com/en/events/special/index.html

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Also found at 2 other pages.
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Warning: Title Too Long/Too Short

Title should be 50-57 characters long. Longer titles are truncated by search engines. Short titles can miss important information and lead to lower CTR from search results. All titles should be unique across all pages of your website.

Each website page should have a unique and attractive title. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
http://www3.hilton.com/en/offers/100027670.htm Title length is 0. Recommended between 10 and 57.
http://www3.hilton.com/en/resorts/index.html Title Hilton Resorts | Hotel Rooms, Reservations & Leisure Hotels length is 59. Recommended between 10 and 57.

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Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
http://www3.hilton.com/en/about/locations/index.html Detected language: en. Found 29 spelling errors: hilton, datepicker, AARP, Lauderdale, Petersburg, Tru, Homewood, العربية, Български, 简体中文. all
http://www3.hilton.com/en/offers/index.htm Detected language: en. Found 27 spelling errors: datepicker, AARP, AMEX, Tru, Homewood, العربية, Български, 简体中文, 繁體中文, Česky. all
http://www3.hilton.com/en/events/weddings/index.html Detected language: en. Found 29 spelling errors: hilton, datepicker, AARP, hors, isn, Tru, Homewood, العربية, Български, 简体中文. all

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Also found at 7 other pages.
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Notice: No H2 Tags

Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Users do not read web page as a book rather they scan it. Headings receive more user attention and if you provide relevant headers then users more likely stay at your page and continue reading. Keywords in H1 and H2 tags have higher weight that other keywords on the page.

PageDetails
http://www3.hilton.com/en/about/index.html
http://www3.hilton.com/en/events/meetings/index.html
http://www3.hilton.com/en/about/index.html?cid=OM,HH,defa...

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Also found at 1 other page.
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Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
http://www3.hilton.com/en/about/locations/index.html Actual links: 138, recommended maximum: 100
http://www3.hilton.com/en/offers/index.htm Actual links: 159, recommended maximum: 100
http://www3.hilton.com/en/events/weddings/index.html Actual links: 116, recommended maximum: 100

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Also found at 7 other pages.
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Passed: Noindex Tag
Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
http://www3.hilton.com/en/about/locations/index.html Current: 87245 bytes, recommended: 51200 bytes
http://www3.hilton.com/en/offers/index.htm Current: 120460 bytes, recommended: 51200 bytes
http://www3.hilton.com/en/events/weddings/index.html Current: 74393 bytes, recommended: 51200 bytes

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Also found at 6 other pages.
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Passed: No DOCTYPE defined
Passed: Server and Page Encoding are Different
Passed: Blocked in Robots.txt
Passed: Meta Refresh Redirect

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