Website SEO Report

Results for discover.com

We have found 102 SEO issues on 12 checked pages of discover.com website. Average response time was 287 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: https://www.discover.com/?ICMPGN=PUB_HDR_HOME Response time: 212 ms

Passed 13 Errors 15 Warnings 59 Updated on: 2017-02-01 15:55

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Warning: Link Contains Underscores

Search engines use URL as a source to look up for keywords matched user request. URLs are split by / and - for individual words.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... URL: https://www.discover.com/online-banking/contact-us/?ICMPGN=PUB_HDR_HELP_BANK
https://www.discover.com/credit-cards/resources/?ICMPGN=P... URL: https://www.discover.com/credit-cards/resources/?ICMPGN=PUB_HDR_HELP_CRC
https://www.discover.com/personal-loans/help/contact-us.h... URL: https://www.discover.com/personal-loans/help/contact-us.html?ICMPGN=PUB_HDR_HELP_DPL

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Warning: Link Contains Parameters

It is best to keep the URL structure of your website simple. It helps search engines to crawl pages more efficiently and it helps users to understand your website navigation better. Keeping parameters in URL can lead to indexing the same content multiple times. This will lead to wasting your crawl budget and not indexing other pages of your website. Know more about building better URL structure in Google Help: Keep a simple URL structure

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... URL parameters: https://www.discover.com/online-banking/contact-us/?ICMPGN=PUB_HDR_HELP_BANK
https://www.discover.com/credit-cards/resources/?ICMPGN=P... URL parameters: https://www.discover.com/credit-cards/resources/?ICMPGN=PUB_HDR_HELP_CRC
https://www.discover.com/personal-loans/help/contact-us.h... URL parameters: https://www.discover.com/personal-loans/help/contact-us.html?ICMPGN=PUB_HDR_HELP_DPL

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Passed: Repeated Levels in URL
Notice: External Links Without Nofollow

Links without nofollow attribute pass page rank to another websites. The more links without nofollow attribute you have the less page rank each of the link receive from your website. More info could by found in Google Help page for nofollow attribute.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... Links:
- https://www.discoverbank.com/bankac/loginreg/re... open
- https://www.discoverbank.com/bankac/loginreg/lo... open
- https://www.discoverbank.com/bankac/loginreg/re... open
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Links:
- https://www.discovercard.com/application/fmo?IC... open
- https://www.discovercard.com/cardmembersvcs/acc... open
- https://www.discovercard.com/application/apply?... open
https://www.discover.com/personal-loans/help/contact-us.h... Links:
- https://www.discoverbank.com/bankac/loginreg/lo... open
- https://www.discoverbank.com/bankac/loginreg/re... open
- https://www.discoverpersonalloans.com/dplacq/ap... open
show all

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Error: Multiple H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
https://www.discover.com/credit-cards/compare/?ICMPGN=PUB... Extra H1 headers: Compare to other cash rewards cards and see how Discover stacks up.

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Passed: No Viewport Meta Tag
Passed: Missing Title Tag
Error: Duplicated Title

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://www.discover.com?ICMPGN=PUB_HDR_HOME Title: Discover - Card Services, Banking & Loans
https://www.discover.com/credit-cards/help-center/?ICMPGN... Title: Credit Card Help Center | Discover

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Error: No Meta Description Tag

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
https://www.discover.com/student-loans/help/customer-serv...
https://www.discover.com/credit-cards/help-center/?ICMPGN...
https://www.discover.com/credit-cards/help-center/?ICMPGN...

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Error: Duplicated Meta Description

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://www.discover.com?ICMPGN=PUB_HDR_HOME Description: Discover offers reward credit cards, online banking, home equity loans, student loans and personal loans.

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Warning: Broken Resources

Page contains a link or a resource that cannot be accessed (broken). We check for broken images, scripts and CSS styles files. Our robot tries to download each linked resource once. Resources on external websites are also checked. Each resource is checked only once per crawl.

In some cases resources on external websites can be blocked from crawlers in their robots.txt. As we strictly respect robots.txt protocol we cannot check such resources and we notify you by adding this resources into the issue list. If you have too many blocked external resources consider changing your crawler task option Check for Broken Resources to Local resources only value.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... Broken resources:
- https://www.discover.com/scripts/discoverlib.js open status code: 404
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Broken resources:
- https://www.discover.com/scripts/discoverlib.js open status code: 404
https://www.discover.com/personal-loans/help/contact-us.h... Broken resources:
- https://www.discover.com/scripts/discoverlib.js open status code: 404

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Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
https://www.discover.com/gift-cards/customer-service.shtm... Meta description Contact Discover Gift Cards customer service with any gift card related questions. If you've received a gift card, you can activate it, check your balance, and view FAQs here. length is 175. Recommended between 50 and 160.
https://www.discover.com/student-loans/help/customer-serv... Meta description length is 0. Recommended between 50 and 160.
https://www.discover.com/credit-cards/help-center/?ICMPGN... Meta description length is 0. Recommended between 50 and 160.

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Passed: Incorrect Language Definition
Warning: Missing ALT Attribute

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It also helps crawlers understand what is in an image. Providing meaningful description for an image also can help drive organic traffic from image search.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... Images without 'alt' attribute:
- /online-banking/images/phone.png view
- /online-banking/images/mail.png view
- /online-banking/images/live-chat.png view
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Images without 'alt' attribute:
- https://www.discover.com/credit-cards/resources/files/upl... view
- https://www.discover.com/credit-cards/resources/files/upl... view
- https://www.discover.com/credit-cards/resources/files/upl... view
show all
https://www.discover.com/personal-loans/help/contact-us.h... Images without 'alt' attribute:
- https://cdn.betrad.com/pub/icon1.png view

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Passed: Use of Flash
Passed: No H1 Tag
Warning: Title Too Long/Too Short

Title should be 50-57 characters long. Longer titles are truncated by search engines. Short titles can miss important information and lead to lower CTR from search results. All titles should be unique across all pages of your website.

Each website page should have a unique and attractive title. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
https://www.discover.com/gift-cards/customer-service.shtm... Title Gift Card Customer Service : Contact Discover Gift Cards Customer Service length is 73. Recommended between 10 and 57.
https://www.discover.com/credit-cards/compare/?ICMPGN=PUB... Title Compare Credit Cards - Discover vs. Competitors | Discover length is 58. Recommended between 10 and 57.
https://www.discover.com/home-equity-loans/help-center/?I... Title Phone Number for Discover Home Equity - Contact Our Service Center length is 67. Recommended between 10 and 57.

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Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... Detected language: en. Found 2 spelling errors: Linkedin, AdChoices.
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Detected language: en. Found 7 spelling errors: Cashback, APRs, Unactivated, Sitemap, AdChoices, Cardmember, jdpower.
https://www.discover.com/personal-loans/help/contact-us.h... Detected language: en. Found 9 spelling errors: TTY, SOUTHFIELD, autopay, Espa, Oprima, aqui, revisar, documentos, AdChoices.

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Passed: No H2 Tags
Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Actual links: 141, recommended maximum: 100
https://www.discover.com/credit-cards/compare/?ICMPGN=PUB... Actual links: 661, recommended maximum: 100
https://www.discover.com?ICMPGN=PUB_HDR_HOME Actual links: 162, recommended maximum: 100

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Passed: Noindex Tag
Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
https://www.discover.com/credit-cards/resources/?ICMPGN=P... Current: 84928 bytes, recommended: 51200 bytes
https://www.discover.com/personal-loans/help/contact-us.h... Current: 54949 bytes, recommended: 51200 bytes
https://www.discover.com/credit-cards/compare/?ICMPGN=PUB... Current: 369119 bytes, recommended: 51200 bytes

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Passed: No DOCTYPE defined
Error: Server and Page Encoding are Different

Server returns one content encoding in HTTP headers but page defines another encoding in its meta tags.

PageDetails
https://www.discover.com/online-banking/contact-us/?ICMPG... Server returns iso-8859-1, but page defines utf-8 encoding.
https://www.discover.com/personal-loans/help/contact-us.h... Server returns iso-8859-1, but page defines utf-8 encoding.
https://www.discover.com/credit-cards/compare/?ICMPGN=PUB... Server returns iso-8859-1, but page defines utf-8 encoding.

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Passed: Blocked in Robots.txt
Passed: Meta Refresh Redirect

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