Website SEO Report

Results for booking.com

We have found 157 SEO issues on 20 checked pages of booking.com website. Average response time was 683 ms. See website report below or individual reports for all crawled pages.

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Website Overview

Main URL: http://www.booking.com/index.ja.html Response time: 640 ms

Passed 17 Errors 24 Warnings 93 Updated on: 2017-03-02 07:50

Every issue is an opportunity to improve your website search engine rankings and SEO score. Review the common SEO issues below and get detailed report for every page.

Passed: Relative Canonical URL
Passed: Link Contains Underscores
Passed: Link Contains Parameters
Passed: Repeated Levels in URL
Passed: External Links Without Nofollow
Passed: Multiple H1 Tag
Error: No Viewport Meta Tag

It is critical to have your website render good at mobile devices. Use the viewport meta tag to control layout on mobile browsers. Learn more at Mozilla Developers Network page Viewport Meta Tag

PageDetails
https://www.booking.com/index.ja.html
https://www.booking.com/index.fr.html
https://www.booking.com/index.zh-cn.html

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Also found at 17 other pages.
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Passed: Missing Title Tag
Error: Duplicated Title

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://www.booking.com/index.en-gb.html Title: Booking.com: 1,251,761 hotels worldwide. 119+ million hotel reviews.
http://www.booking.com/index.en-gb.html Title: Booking.com: 1,176,042 hotels worldwide. 115+ million hotel reviews.

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Passed: No Meta Description Tag
Error: Duplicated Meta Description

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. It is strongly recommended that all pages has unique content including titles and meta descriptions.

PageDetails
https://www.booking.com/index.en-gb.html Description: Big savings on hotels in 96,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
http://www.booking.com/index.en-gb.html Description: Big savings on hotels in 96,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

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Passed: Broken Resources
Warning: Meta Description Too Long/Too Short

Recommended description length 50-160 characters. Keep these clear and relevant, though use the added space to expand on the title tag in a meaningful way

Meta tags are used to provide search engines with additional information about a page. Meta tags are added to <head> section of the HTML page. Meta description tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results for your website. Good description together with title increases CTR for your site and drives more organic traffic. That's why it is important to work on good page description.

PageDetails
https://www.booking.com/index.ja.html Meta description 海外ホテルも国内ホテルも、予約するなら世界最大の宿泊予約サイトBooking.com(ブッキングドットコム)。国内のビジネスホテルや旅館の予約はもちろん、海外ホテルの予約も可能です。 length is 247. Recommended between 50 and 160.
https://www.booking.com/index.fr.html Meta description Des réductions incroyables sur des hôtels dans 96 000 destinations du monde entier avec Booking.com. Consultez les commentaires clients et profitez du meilleur tarif garanti sur des hôtels pour tous budgets. length is 211. Recommended between 50 and 160.
https://www.booking.com/index.zh-cn.html Meta description Booking.com缤客网提供全世界国内外96,000多个目的地酒店在线预订且可享受超值优惠。查询符合您预算并提供最低价格保证的酒店。 length is 170. Recommended between 50 and 160.

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Also found at 5 other pages.
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Passed: Incorrect Language Definition
Warning: Missing ALT Attribute

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It also helps crawlers understand what is in an image. Providing meaningful description for an image also can help drive organic traffic from image search.

PageDetails
https://www.booking.com/index.ja.html Images without 'alt' attribute:
- https://r-ak.bstatic.com/static/img/uc_ajax_loader/44d20c... view
- https://r-ak.bstatic.com/static/img/flags/24/jp/57eec136e... view
- https://r-ak.bstatic.com/static/img/destfinder/loader-24/... view
https://www.booking.com/index.fr.html Images without 'alt' attribute:
- https://t-ec.bstatic.com/static/img/uc_ajax_loader/44d20c... view
- https://t-ec.bstatic.com/static/img/flags/24/fr/c3dafe717... view
- https://t-ec.bstatic.com/static/img/destfinder/loader-24/... view
https://www.booking.com/index.zh-cn.html Images without 'alt' attribute:
- https://r.bstatic.com/static/img/uc_ajax_loader/44d20cd12... view
- https://r.bstatic.com/static/img/flags/24/cn/b50a28ad0218... view
- https://r.bstatic.com/static/img/uc_ajax_loader/44d20cd12... view

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Also found at 17 other pages.
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Passed: Use of Flash
Warning: No H1 Tag

Page should define one and only one H1 tag. Headings tags H1, H2, etc define page structure and helps users understand the content of a page more clearly when properly used. Keywords in H1 tag have higher weight that other keywords on the page.

PageDetails
https://www.booking.com/index.ja.html
https://www.booking.com/index.fr.html
https://www.booking.com/index.zh-cn.html

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Also found at 16 other pages.
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Warning: Title Too Long/Too Short

Title should be 50-57 characters long. Longer titles are truncated by search engines. Short titles can miss important information and lead to lower CTR from search results. All titles should be unique across all pages of your website.

Each website page should have a unique and attractive title. Good titles increase CTR for search results and organic traffic to your page.

PageDetails
https://www.booking.com/index.fr.html Title Booking.com: 1 251 761 hôtels dans le monde entier. Réservez maintenant ! length is 77. Recommended between 10 and 57.
https://www.booking.com/index.zh-cn.html Title Booking.com缤客:提供全球酒店网上预订.现在就查询预订酒店! length is 79. Recommended between 10 and 57.
https://www.booking.com/index.es.html Title Booking.com: 1.251.761 hoteles en todo el mundo. ¡Reserva ahora tu hotel! length is 74. Recommended between 10 and 57.

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Also found at 15 other pages.
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Passed: H1 Duplicates Page Title
Warning: Spelling Errors

Your page text contains spelling errors. Spelling errors make your site look unprofessional. Errors in keywords will lead to loosing organic traffic.

PageDetails
https://www.booking.com/index.fr.html Detected language: fr. Found 91 spelling errors: 简体中文, Español, Deutsch, Nederlands, Català, Português, Norsk, Suomi, Svenska, Dansk. all
https://www.booking.com/index.es.html Detected language: es. Found 89 spelling errors: Català, Français, Deutsch, Nederlands, Português, Norsk, Suomi, Svenska, Dansk, Čeština. all
https://www.booking.com/index.en-gb.html Detected language: en. Found 141 spelling errors: 简体中文, Polski, Español, Français, Deutsch, Nederlands, Català, Português, Norsk, Suomi. all

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Also found at 9 other pages.
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Passed: No H2 Tags
Notice: Too Many Links on Page

It is generally agreed SEO recommendation that page should contain less than 100 links. Read wonderful blog post on this topic: How Many Links Is Too Many

PageDetails
https://www.booking.com/index.ja.html Actual links: 840, recommended maximum: 100
https://www.booking.com/index.fr.html Actual links: 508, recommended maximum: 100
https://www.booking.com/index.zh-cn.html Actual links: 335, recommended maximum: 100

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Also found at 17 other pages.
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Passed: Noindex Tag
Notice: Page Size is Too Big

Speed is the critical quality parameter for users and thus for search engines. Faster pages have lower bounce rate and higher rankings in search engines. Though there is no ideal standard page size we recommend it to be within 51200 bytes. How did we come up with this number? Users now more and more tend to be on mobile device. Average mobile device uses 3G connection. 3G connection speed varies between 144 and 400 kilobit per second. To satisfy and impress a user with speed HTML page and blocking referenced resources should load within couple of seconds. We set limit to 500ms and this gives us the size of 51200 bytes on average connection. Moreover if you check your page with google speed test tool it will complain about slow website if your server respond longer than 200ms.

PageDetails
https://www.booking.com/index.ja.html Current: 457683 bytes, recommended: 51200 bytes
https://www.booking.com/index.fr.html Current: 424883 bytes, recommended: 51200 bytes
https://www.booking.com/index.zh-cn.html Current: 380566 bytes, recommended: 51200 bytes

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Also found at 17 other pages.
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Passed: No DOCTYPE defined
Passed: Server and Page Encoding are Different
Warning: Blocked in Robots.txt

The URL cannot be indexed by search engine. Check if this is desired behavior.

PageDetails
https://www.booking.com/index.ja.html This URL is blocked for: yandexbot
https://www.booking.com/index.fr.html This URL is blocked for: yandexbot
https://www.booking.com/index.zh-cn.html This URL is blocked for: yandexbot

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Also found at 13 other pages.
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Passed: Meta Refresh Redirect

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